Westpac Foundation is a charitable organisation that has been helping people for the last 140 years. It focuses on providing funding and programs to help social enterprises and community organisations to tackle social issues and creating job opportunities for those who need it most.
The Challenge & How We Tackle It
In 2011 Westpac Foundation made its single largest investment to Tjanpi Desert Weavers. The challenge was to demonstrate the impact of the investment for an organisation working in 26 multi-lingual communities across 350,000 sq kms of a remote desert region.
Creative Economy was engaged to evaluate the impact of the social investment. The evaluation focussed on the primary beneficiaries, the women of the western and central deserts. Evaluation included the design of a culturally appropriate impact assessment framework. This included field trips, undertaken with an interpreter and translator, to include impact statements from linguistically diverse beneficiaries. The evaluation captured the voice of the women both in their own language and English.
These impact assessments were utilised alongside broader stakeholder input, quantitative data from financial and program activity, as well as the required logic model assessment.
Westpac Foundation considers this evaluation report to set a new benchmark in impact assessment. The evaluation enables impact to be understood beyond just financial and program logic, with meaning that is deeper than mere quantifiable outcomes.
Importantly, the evaluation demonstrates impact from the cultural value framework of Anangu women. Such as affording us all to understand the invaluable importance of “Tjukurpa”, a word that Pitjantjatjara-speaking Anangu use to describe the force which unites people with each other and with the land. Connections that have sustained lives forever but most of us have lost.