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Most organisations know how to look after their depreciating
assets but fail to look after their appreciating assets
– the creative capacity of their people, and the
intellectual property they generate.
Creative Economy has developed business tools to assist
unlock creativity, value creative content and manage
intellectual property.
Creative Asset Audit
The audit provides clients with a stock-take of creative
content and rights management to identify existing rights
applications and opportunities for exploitation.
Creative Asset Register
Provides a system to manage, protect and exploit intellectual
property.
3C’s Commercialisation Assessment
Our innovative tool 3C’s – content, capacity
and commercialization analyses whether creativity and
innovation are being fully leveraged. This paradigm
assists clients to maximise returns and achieve sustainability.
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