| In this era of profound change without innovation the modern organisation becomes a dinosaur. The source of all innovation is creativity. Creative Economy provides the expertise to translate valuable creativity into new business opportunities and revenue streams. ....
Creativity is a powerful asset that is often under utilised. It is absolutely vital that companies harness their human capital and secure their intellectual property rights, adopt effective systems and procedures for recording and managing these rights.
Leveraging creativity to generate revenue requires an understanding of creative processes but importantly it also requires an understanding of the full extent of available market opportunities within a business framework.
Creative Economy specializes in this very area and offers expertise in intellectual property, marketing, business and creative processes. |
